Business trends to watch in 2019
Jan 08, 2019
As we begin a new year, we thought it would be interesting to share some of the top business trends which have been predicted for 2019.
Marketing will continue to become more personalised
Marketing has already become increasingly personal, and this trend will keep going as we move into the new year. Stock images, generic campaigns or impersonal calls to action will no longer be deemed sufficient to convince consumers. In order to appeal to increasingly sophisticated customers, you’ll have to provide high-value, targeted and personalised content.
Technology will not replace the human touch
Technology is always improving, but AI (artificial intelligence) and predictive analytics will not replace us humans when it comes to delivering a customer experience. While there are definitely some great opportunities ahead for AI, it’s unlikely to be a true game-changer, at least not in the next year. AI should really be thought of as ‘augmented intelligence’, because it can augment humans rather than replace us, and it helps give us better information, greater insight and more opportunities to make our businesses more efficient.
Flexible working is set to become the norm
Businesses are changing the way they use space to drive productivity. More firms are embracing the open-plan office. The behaviour of employees will also change as they adapt to the new environment. New tech tools such as Slack will be used, and more employees will choose to work flexibly and away from the office.
Data privacy regulations
The EU General Data Protection Regulation (GDPR) established a global standard, impacting all firms from start-ups to established international businesses. Our acceptance of GDPR is likely to be driven by a probable continued increase in cyber-crimes and data breaches in 2019. The new world of cyber security threats will most likely encourage other regions to consider the introduction of data protection regulations similar to GDPR.
The war for talent will continue
Hard-to-find talent and hard-to-fill jobs present an ongoing issue in the new world of work. HR professionals will be focusing on the creation of a fit-for-the-future workforce, with approaches from three fronts: creatively sourcing talent wherever they can find it, engaging and developing the talent they have on hand, and building a future pipeline of talent.
What are your predicted business trends for 2019? Share with us your concerns or aspirations, and we’ll happily help you either to overcome them or to make them come true!